Discussing the pitfalls of relying upon Facebook and other platforms for marketing real estate on the internet…
There is no doubt that one thing in life is constant and that is change. And that is especially true with technology and the internet. Think about how just a few short years ago, Myspace was so popular. And today…
Many people are depending on Facebook to build their business. This might be great OR it might suddenly turn out to be a major mistake. Because any website that is not yours can make changes that will have a negative impact on your business at any time.
Facebook is known for operating in a perpetual beta state, making major changes not infrequently. Problem is, that can stifle a quickly growing niche.
When this happens all you can do is freak out. Or whine and complain while watching your hard work fade away as your income and traffic numbers dwindle…
I am not saying to ignore Facebook, Activerain, twitter or any of the many other online venues that real estate professionals must use to stay in front of consumers.
Just remember what can happen in the blink of an eye.
All your hard work gone.
Your number one source of income is gone. Poof!
It can happen.
Instead of depending on others for your success, use all the various websites such as Facebook as the spokes of your internet marketing wheel. And the hub of your internet marketing wheel should always be your website or blog.