And you know what else is crazy & ugly?
Inflating the market value of a home to persuade a homeowner to list their home with you! As a matter of fact, it is a serious violation of the NAR Code of Ethics!
• Standard of Practice 1-3
Realtors®, in attempting to secure a listing, shall not deliberately mislead the owner as to market value.
Sadly, this practice is so widespread that there is even a nickname for it: Buying the Listing. I hope you will take the time to think about what I say when I suggest a listing price for your home, because I am not going to beat around the bush.
You are an adult. There is no need to sugar coat it with you, is there? I am sure you would rather me be completely honest and not give you a fairy tale about how much your home is worth.
I can usually give a ballpark value right away, but for a real in depth analysis, it is best that I spend several hours researching the MLS & the tax records to determine the correct market value of your home. This is called a CMA (Comparative Market Analysis) or BPO (Broker Price Opinion).
When I perform a CMA for your home, I will need to see your home and then look at all the homes that are similar and have sold recently. Then I will also look at all the similar homes on the market today. And I will even need to look at all the similar homes that were on the market but didn’t sell! We will have to decide on a pricing & marketing strategy that makes your home more attractive to more buyers.
If you are thinking about selling your home or house in Upstate SC please Contact Me