Before you assume, you really should gather all the facts. Especially if you will be insulting and rude by making an assumption…
As usual I am covered up but an email that was waiting in my inbox this morning really got me fired up. Which is pretty easy to do before I have my first gallon of coffee.
Let’s look at this email so I can explain why it perturbed me and what anyone searching for real estate on the internet can learn from it.
First the email:
The house on Blank Street looked promising until one of the photos taken in the kitchen revealed what seemed to be a racially charged picture hanging in the background. Is this to be taken as a reflection of the homeowner (your client), your company, or both?
Now first off, I changed the name of the street to protect the owner and listing agent/company from having any problems with me talking about this email. Plus I do not want to be accused of advertising another agent’s listing by talking about it.
Of course what I am really going to talk about is how this person failed to realize that when you Search All Listings on this website that not of all the listings are listed with either my company or little old me. If I had this many listings, I would be looking to hire about 100 assistants.
What you will see when you use my Search feature is called IDX in the real estate industry. More or less, you are seeing a public version of the MLS but without all the private stuff such as the showing instructions. What blows people’s minds is that I made an agreement with the all the other members of the MLS that they can display my listings on their website IF I can show their listings on mine.
There are certain rules I have to follow such as displaying the MLS required verbiage:
MLS Listing courtesy of:
Listing Agent Name:
Listing Office Name: Name of Listing Agency (Real Estate Company)
There are other rules but this is one of the BIG ones. Please do not think it is only the public that does not understand this. I would suggest reading the extremely funny Manipulating the Google to see how even licensed real estate agents can be unaware of how IDX works.
Anyone looking at homes on the internet needs to understand that it is quite possible the homes they see online are NOT listed with the real estate agent or real estate company that owns the website they saw it on. Not only that, but there are websites out there that have homes that are either NOT for sale or sold long long ago. These websites do not care about having accurate data. All they want is people to visit because they make money by selling ads. The more people that see the ads, the more money they make.
So what was the picture? I cannot use that picture or link to it because of those MLS rules I mentioned. I will admit that it is a racially insensitive picture. I would have strongly suggested taking the picture down as part of staging the home if this was my listing…
Would that stop a real legitimate buyer from being interested in a home? I doubt it…
After all, that picture will be packed up and go with the owner when they move out…
And if it really offended you, then why insist that the sellers include it with the home so that you could burn it at your house warming party?
You found this picture on the listing at BLANK STREET from another company and another agent via the public version of the MLS that is on my website. If scroll down to the bottom of the page, you will see the MLS required verbiage that identifies the listings agent and company.
I would love if the many different listings that are on my website were my listings. But they are not!
Please realize it is quite rude to imply that I am a racist simply because you saw a picture in another agent’s listing on the public version of the MLS on my website that offended you.
What Do You Think?