Are you wondering how to get the best price when selling your home?
- How Much
- How Long
If you are wondering how you can get the price you want for your home, read on!
As much as I detest saying I am in sales, the truth is that is what I do. I sell homes…
And in sales, there are are 4 important reactions you must cause in buyers:
First, let’s look at how you get a home buyer’s attention!
Overpricing a Home: Avoid At All Costs
The first thing that will attract home buyer attention is the price. It is too easy for a buyer looking at homes online to click on to the next one because your home doesn’t seem like a good deal.
Overpricing your home means you are competing with homes in a higher price bracket. Imagine a high school football team playing a college team. The odds that the high school team can compete are very slim.
Now imagine if your home is the college team…
Pricing your home correctly gives you an advantage that overwhelms the competition! Instead of being at a disadvantage, you will have the upper hand on the competing homes for sale!
Pricing your home correctly does NOT mean giving it away. It means pricing it so it gets the attention of buyers and their agents!
A Little Higher A Little Lower
Pricing a home to sell means it should be priced a little higher than recently sold comparable homes and a little lower than the competition.
Raising a Home Buyer’s Interest: Curb Appeal and Staging
If I have said it once, I have said it a million times. You only get one chance to make a first impression!
Good curb appeal and a properly staged home give prospective buyers a good impression. A professionally staged home creates more interest and desire in home buyers.
Often the first time a buyer sees your home is the front view of your home. Whether they are looking online or driving by, it is essential that your curb appeal creates interest.
Good Pictures Are a Must!
Good pictures go hand in hand with curb appeal and staging. The majority of home buyers are looking online…
First, they look at the price…
Then they check out the pictures!
You want to make sure that pictures of your home create interest and desire with prospective buyers.
Also, all the details and information online must be complete. The description must be written in a way that highlights all of the features of your home and includes ALL the details.
Make it Easy to Say Yes
It is very very hard to sell a home you can’t show.
That sounds like common sense…
You would be surprised how many sellers make the mistake of putting restrictions on when a home can be shown.
Buyers may be unreasonable or even rude sometimes because they expect to be able to see a home at the drop of a hat. I am not saying this is right but it is the way people are today.
People expect speed and how soon they can see a home is no exception. If a buyer cannot see your home today, they may go see another. And forget about your home or like the other home better.
Never decline a showing, even if it is a hassle. It only takes one buyer to sell your home and the buyer you turn away may be the one!
You should ensure that each showing request is promptly responded to with an easy “yes.”
Incentives to Encourage a Yes
Price is the number one buyer incentive to use when selling a home. However, there are many other incentives such as paid closing costs that will help to encourage buyers to take action!
The Take Away
These are just a few tips on getting the price you want for your home. Remember the key steps are:
- Grab a Buyers Attention!
- Create Interest and Desire!
- Cause Buyers to Take Action!
And that action is making an offer on your home!
If you have any questions about selling a home in Anderson SC, please contact me!